Brand & Packaging Design
Their request was to think about rebranding that would reposition their image and their products into something more colourful, bold and fresh, that would stand out among the other products displayed on supermarket shelves and break out of the monotony of their old identity.
In our opinion out loud, without filters, with a simple, lively and direct language. A playful attitude that must, however, coexist with the authority of someone who knows the quality of their product. To translate these two requirements into visual terms, we combined a genuine and spontaneous approach expressed in the lettering with an elegant and essential palette that expresses both experience and freshness.