Reebok ClubC 40th Campaign — Pierpaolo Fabbriani

Pierpaolo Fabbriani

Reebok | ClubC 40th Campaign
Art Direction

Agency: Naive
Art Direction : Pierpaolo Fabbriani, Francesco Piscicelli.
Copy: Simone Giambartolomei.

Photography: Daniele Colucciello.

For Reebok Europe and the 40th anniversary of Club C, we celebrated its legacy through the records of athletes wearing it since 1985. Not sports icons, but people who turned their own uniqueness and personalities into achievements.
A series of copy ads that prove once again: real life is the ultimate playing field.

Records not set by icons, but by people turning real life into the ultimate playing field.

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